Generally, we use Personal Information to establish and enhance our  relationship with our users through four main categories: (1)  Communication; (2) Optimization; (3) Advertising; and (4) Sharing  Features. Below, we provide some specific examples of how we use the  Personal Information and other information we collect. 


How We Use Information

We use your information, including Personal Information to provide you  with customer support, process transactions, respond to users’ requests,  send newsletters and updates, send special offers and advertisements,  seek your opinions and feedback, and connect users to  NCryptBit  Sites  and/or Services, and to products and services of our partners and  licensees. 


Optimization

We use user information, including Personal Information, behavioral  metrics, and other non-personally identifiable information to operate,  provide, improve, and maintain our Sites and Services, to develop new  products and services, to prevent abuse and fraud, to personalize and  display advertisements and other content for you, and for other  administrative and internal business purposes. 


Advertising

We use user information, including Personal Information, behavioral  metrics, geo-location data, demographic data and marketing preferences  to personalize and display advertisements and other content for you. 


Sharing Features

We use your information, including Personal Information and any other information you submit directly or through passive means to provide you with various ways to connect and share content (e.g., web content , user generated videos, text, drawings, and screen and lecture captures, and quizzing features, media, tools, services and other products) with third parties. For example, we may provide you with the opportunity to email a link to certain content to another person. To use this feature, we may require you to provide certain Personal Information including your email address and the email address of each person to whom you send the link.


We also may allow you to share links to content with users of various  third party services (e.g., social networking, search and sharing  services). When sharing links using one of these third party services,  if you are not already logged in to the third party service, you will  need to supply login credentials for it. If you are not a registered  user of the third party service, you will need to sign up for it. You  are supplying the registration information or login credentials for the  third party service directly to that third party, and not to us. By  using any of these third party services to share links to content, you  permit us to access, use and disclose any information relating to your  account on each such third party service (such as your user name and  profile information) that is available to us through the third party  service, including through its application programming interface (API)  pursuant to this Policy.